Meta · Google · TikTok · CTV · Est. 2022

We scale DTC brands from $100k$10M+ per month.

Elite omnichannel media buying with direct founding-partner access. Performance-aligned. Month-to-month. No lock-ins.

Meta · Google · TikTok · CTV · Email / SMS · CRO Scroll
Trusted across categories · Scaling brands from seed to nine figures
01Health & Wellness
02Cannabis & Hemp
03Telemedicine
04Adult Products
05Fitness & Performance
06Premium Fashion & Leather
By the numbers

Results, not promises.

Portfolio-wide aggregates across mainstream DTC and regulated categories. High-level only — client-specific figures available under NDA.

Reporting period · 2022 — APR 2026

01 · Revenue
$0M+
Client revenue generated since 2022.
02 · Performance
0x
Average ROAS across managed spend, portfolio-wide.
03 · Portfolio
0+
Brands scaled across restricted and mainstream categories.
04 · Bench
0+
Years of combined D2C growth experience among our U.S Based team.
Four disciplines · One performance stack

The entire growth engine. Built, run, and optimized by the people who own it.

Acquisition, conversion, and retention — integrated into a single system. No handoffs. No outside vendors.

01 / Acquisition

New Customer Acquisition

Full-funnel paid ads across Meta, Google, TikTok, and CTV. Financial analysis, account architecture, creative, and tracking — all in-house.

Included in every engagement
02 / CRO

Conversion Rate Optimization

Continuous A/B testing across UX, offers, and checkout. Turning the traffic you already have into more revenue without raising spend.

Included in every engagement
03 / Retention

Retention Marketing

Full email and SMS engine. Flows that convert warm leads. Campaigns that keep your best customers buying.

Included in every engagement
04 / Creative

Creative Services

Static, UGC, and performance video. Landing pages. Bridge pages. Never upsold. Never outsourced.

Included in every engagement
Technical depth

Built to operate where most agencies can't.

We run compliant, high-performance campaigns in regulated categories — cannabis, hemp, adult, telemedicine, nicotine — alongside our work with mainstream DTC brands. Same methodology. Same results. Our technical infrastructure handles the complexity most agencies can't touch.

01 Server-side tracking Conversions API · Stape
02 Agency account architecture Meta · Google · TikTok
03 Cross-domain attribution Bridge + landing stack
04 Restricted-category compliance Policy + creative
05 Margin-based ROAS targeting Per-SKU contribution
Why SFL

Built for operators. Not agencies.

Four things you won't get from the agency you're probably comparing us to. Non-negotiable on our side.

Direct Founder Access

You work with one of 2 SFL founders. Never an account manager. No overseas shadow teams.

Performance-Aligned

Lower retainers. Upside tied to revenue we generate for you.

Month-to-Month

No lock-ins, ever. We earn the renewal every month by producing results.

Full Data Ownership

Your ad accounts, pixels, and data. Always. Nothing to reclaim if we part ways.

A recent client win · Regulated category

4.5x MER · $6m → $11m/mo in 6 months.

A brand in a restricted category came to us with a non-functional Meta account and zero server-side tracking. We rebuilt the account infrastructure, implemented full cross-domain attribution, restructured the creative strategy, and scaled spend methodically against margin targets. Same methodology we run on every account, regardless of category.

4.5x MER
Blended · Client-reported · 6-month window
Monthly Revenue $6m $11m
Timeline 6 months
Infra rebuilt Meta · ads Funnel

Client details protected under NDA. Results like this not guaranteed for every brand.

How we structure deals

Pricing built around your business. Not ours.

Every brand has different margins, different growth targets, and different appetite for risk. So we built our engagement model around flexibility — not a fixed menu.

01 / Model

Performance-Aligned

Lower base retainers, upside tied to revenue we generate. We only win when you win.

02 / Terms

Month-to-Month

No annual contracts. No lock-ins. We earn the renewal every month by producing results.

03 / Scope

Structured to Fit

Paid ads only, full stack, or custom scope. Flat, hybrid, or revenue-share. We'll build the structure around your business.

Every deal is custom-built. Book a call and we'll walk you through what makes sense.

Book a Strategy Call
The next move

Ready to see what elite media buying actually looks like?

Book a 30-minute strategy call with Tyler or Julian. No sales deck. No pitch. We'll audit your account live and tell you what we'd do differently.

Direct
HQ
2600 W 7th St, Fort Worth TX