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Installing the Facebook Pixel on Your Site

Installing the Facebook Pixel on Your Site

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The Facebook pixel is an essential component to being able to effectively run paid Facebook advertising campaigns. This tracking code not only allows you to monitor the performance of your Facebook advertising campaigns, but also sends crucial information to your ad account regarding customer behavior.
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What You Need to Know About This SOP:

What's Included in this SOP?

- Instructions for Environment Setup
- Instructions for Pixel Installation
- Pixel Installation QA Checklist

Who Is this SOP For?

Anyone looking to run paid ads on Facebook or Instagram.

What Tools Are Required?

Must have the following:
- Facebook Business Manager
- Facebook Ad Account
- Facebook Business Page
- Facebook Pixel

Helpful but not required:
- Developer assistance

"SFL Standard Operating Procedures have helped me take my small agency to the next level. We were able to zoom through years of learning curve in a matter of weeks."

- Nicholas Delgado, Agency Owner -

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