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Retargeting Abandoned Carts with Facebook Ads

Retargeting Abandoned Carts with Facebook Ads

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When someone adds a product to their cart this is a signal that buyers intent is at an all time high. By retargeting this ultra-warm audience we make sure to engage with customers when they are most likely to make a purchase. A well developed retargeting funnel can be the most profitable and scalable campaign in your Facebook arsenal.
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What You Need to Know About This SOP:

What's Included in this SOP?

- Instructions for Environment Setup
- Instructions for Creating a Custom Conversion
- Instructions for Creating a Remarketing Audience
- Instructions for Preparing your Campaign Assets
- Instructions for Creating your Ad Campaign

Who Is this SOP For?

Anyone looking to effectively scale their ecommerce revenue on facebook by targeting the visitors who show the highest buyers intent, those who have added a product to their cart but did not complete the purchase.

What Tools Are Required?

- Facebook Business Manager
- Facebook Business Page
- Facebook Ad Account
- Facebook Pixel Installed
- Facebook Abandoned Cart Event Active
- Facebook Purchase Event Active

"SFL Standard Operating Procedures have helped me take my small agency to the next level. We were able to zoom through years of learning curve in a matter of weeks."

- Nicholas Delgado, Agency Owner -

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